I’m João Abrantes. I didn’t go to business school or have a mentor — I learned media buying by messing up small ad accounts and figuring it out the hard way. Today, I’ve managed over $5.8M in ad spend and helped generate $27M+ in revenue by running ads across TikTok, Facebook, and YouTube.

I also created Media Buyer School, where I teach people how to go from zero experience to getting hired as remote, in-house media buyers. This isn’t about passive income or starting an agency — it’s about learning a real, in-demand skill and building a legit career.

If you’ve searched Joao Abrantes reviews, you’ve probably seen students talking about landing real jobs and managing large ad budgets — because I stay involved and teach exactly what I do every day.